Call +1 205-500-9053
Dashboards

The visibility layer service businesses actually check.

Four representative views into the kind of dashboard we build: lead flow, pipeline, KPI overview, and customer response. Switch between them to see how the data comes together.

Dashboard demos

The figures on this page are illustrative sample data for a representative HVAC-style service business — not a real client or a delivered dashboard. It shows the kind of view we build.

Lead volume by month

Inbound leads across every source, tracking HVAC's seasonal demand curve.

0250500JanMarMayJulSepNov
Lead volume peaks in Jul at 243 leads and dips in Apr at 117 leads, tracking summer AC and winter heating demand.
MonthValue
Jan207 leads
Feb189 leads
Mar153 leads
Apr117 leads
May126 leads
Jun198 leads
Jul243 leads
Aug234 leads
Sep135 leads
Oct122 leads
Nov171 leads
Dec216 leads

Lead source breakdown

Where this year's leads came from.

Google Local Services is the largest lead source at 28% (591 leads), followed by Google Ads at 22%.
SourceCountShare
Google Local Services59128%
Google Ads46422%
Referral38018%
Organic search29614%
Facebook25312%
Repeat customer1276%

Cost per lead by month

Blended acquisition cost across paid and organic sources.

050100JanMarMayJulSepNov
Cost per lead ranges from $36 in Apr to $74 in Jul, rising with competition in peak season.
MonthValue
Jan$63
Feb$58
Mar$47
Apr$36
May$39
Jun$61
Jul$74
Aug$72
Sep$41
Oct$37
Nov$52
Dec$66

Want this visibility for your own business?

Contact Us